Why do they need my demographic information?

Do you have different opinions from your mother? From your boss? From your neighbors? Surveys ask for your demographic data so that researchers can figure out how different kinds of people feel about products. This information is then used to make products that are more in tune for young people or women or technology users.

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Why do they keep asking my demographic information?

We value your privacy, which means we don’t pass your demographic details around. As a result, some surveys ask you to provide your information again if it helps the researchers understand your answers better. Each survey is designed to collect only the demographic information that is important to that particular project.

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Why can’t I complete every survey?

We are glad you want to answers our surveys! Sometimes, a survey has already gathered many opinions from people with your demographic characteristics. Other times, you might have entered the survey at the exact same time as ten other people even though the survey only needed five more opinions – sorry! And in other cases, […]

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Why do I have bad experiences with some surveys?

Many different people conduct market research. Some of these people come from global market research companies with decades of survey experience. Other people have never conducted a survey before, but they run tiny companies and they need to know how you use products so they can create something even better. We want every survey to […]

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What does it mean to be screened out or disqualified?

Researchers need to make sure they hear from all kinds of people, coming from different backgrounds. They need to hear from young men, older educated people, new moms, unemployed people, and more. When you are screened out from a survey, it simply means that the researcher has gathered opinions from lots of people with your […]

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What does it mean to qualify?

When you qualify for a survey, it means that the researcher needs opinions from people with your characteristics. These characteristics are different for every survey. Sometimes, a researcher will want opinions from people who have never heard of their product. Other times, they will want opinions from people who use their product every day.

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Why was I screened out of a survey? Am I being discriminated against?

Researchers tend to look at many different traits to determine who fits their current study; this could include age, geographic location, gender, interests, products you’ve recently bought, how big your family is, ethnicity, previous health conditions, religious beliefs, etc. depending on their needs. We want to be clear that if you were ever screened out […]

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Aren’t surveys just trying to make me buy something?

Never. The only purpose of surveys is to learn about your opinions and experiences. Sometimes, surveys ask how likely you are to buy something or if you would recommend a product to someone. These questions aren’t meant to pressure you to do anything. The researchers are truly just interested in understanding your purchase intentions. If […]

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Why do some “offers” look like “surveys”?

When you are in the “Survey” section, you can be certain that every survey is for legitimate, market research purposes. “Surveys” will never ask for your email address, your name, your home address, or any other information that can be used to contact you. If you are in the “Offers” section (located below the survey […]

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